Monday, May 2, 2016

#BookBreak is the new #CoffeeBreak

I listened to a whole bunch of podcasts this weekend, including a number of episodes of Under the Influence. Not technically a podcast, okay.  Under the Influence is a CBC Radio program that looks inside the world of marketing.

One of the many things I learned from binge-listening is that many of the habits we take for granted actually started life as marketing campaigns. The coffee break, for instance. That was a made-up thing.

So it got me thinking... why can't I make something up? What's a book-related habit? Reading. I do it every day. How about if I piggyback on the already-established coffee break to establish the BOOK BREAK. Oh my gosh, I'm a genius!

Well, turns out so are a bunch of other people. When I searched the hashtag #bookbreak I saw that not only is there a vlog called Book Break, but lots of people tweet about what they're reading, even pairing a pic of their beautiful coffee with their beautiful book.

This is not a new idea, but I'm adopting it for the month of May. And I hope you will too, whether you're a reader or a writer. Tweet what you're reading every afternoon with the hashtag #bookbreak. It'll be fun.

Okay, but this whole line of thought started out in the marketing realm, so my brain is still going, "How can I make this about me?" haha.  I laugh, but I'm serious. How can I encourage people to read my books?

By giving them away. Of course.

So that's what I'll do this May.  I'll give books away every day on Twitter--every workday, that is.  Since most officey people work Monday through Friday, I'll do this Monday through Friday.

Here's what I'm thinking: I'll provide a different free ebook every day, probably from All Romance Ebooks since it's easy to change prices quickly at that site (so get an account if you don't have one).  My initial thought was to provide Smashwords coupons which you could redeem for a free book, but... is that too complicated?

Anyway, the key is that it's a different free book every day. I have a big back list. I can do these things.

Today's inaugural free book will be Giselle's Best Fetish Erotica, which I released last week for free. So far I've given away more than a thousand copies!  THANK YOU for picking one up.  How depressing would it be if I gave away a brand new book for free and nobody downloaded it?

OMG why did I even think that?

Giselle's Best Fetish Erotica will be going up in price to a whopping $0.99 starting today, but you can still get it absolutely FREE at All Romance Ebooks:

And I hope you will!

Remember to tweet your #bookbreak read every afternoon!  I'm looking forward to lots of engagement, and that means from authors too. Don't be afraid to jump in and show us what you've got!

At the end of the day (or mid-afternoon), we're all readers.

P.S. Every time I type #bookbreak I think of Body Break:

Strengthen those wrists!

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