While Donuts and Desires isn't a review site, I came across a book I absolutely needed to share with you. 6 Steps to FREE Publicity by Marcia Yudkin is a brilliant marketing tool that I highly recommend to absolutely anybody. Seriously. Anybody, any business, any market. Its applications are just that broad, and yet as I was reading this book I felt, every step of the way, that Yudkin was speaking directly to me. That's no mean feat!
Let me backtrack a bit, because I've left a few things out already. First off, what is 6 Steps to FREE Publicity? Well, it's a book about marketing and promotions, at a base level, but when I was reading it, I found myself reflecting upon the little examples Yudkin provided. Although it's non-fiction, it was on my mind the way a novel would have been. I actually looked forward to coming home, making myself a nice cup of tea, and sitting down with Yudkin's book.
Another little detail I managed to omit is that it's the third edition of 6 Steps to FREE Publicity that I'm talking about. I haven't read the first two, but I gather the third deals more with internet promotion--score!
When I flipped through this lime green paperback in the library, it was Yudkin's approachable writing style that drew me in. This book contains information I needed to know, but its delivery is what most impressed me. A book about marketing could very easily be boring. 6 Steps to FREE Publicity is not. A book about marketing could be so general that the reader can't imagine how it might be applicable to her business. Not the case, here. Yudkin provides examples from a broad range of entrepreneurs and somehow, miraculously, even when she's describing a publicity method utilized by a pet care business, I could always see a way to apply those ideas in the promotion of my books and myself as a writer.
And, getting right down to it, most of the people reading my blog are probably writers. If you are an author, as I am, and you feel like you need a stronger foundation in promoting your work but you don't want to spend a fortune doing it, read 6 Steps to FREE Publicity. Yudkin cites many examples from authors, including writers of romance fiction, which are particularly applicable to our endeavours.
I honestly can't believe how much I learned from this book. Although I was taking notes all the way through, Yudkin's use of concrete examples and amusing anecdotes helped to cement various concepts in my mind. I can't over-emphasize how approachable her tone is. Yes, this is going to sounds super-flaky, but as I was reading this book I kept thinking, "She gets me! Marcia Yudkin really gets me!"
6 Steps to FREE Publicity is an invaluable resource for indie authors. I'm so glad I picked it up--and you will be, too!